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Welcome to the advertising offspring of B2Btalk.org – the first-ever online community designed exclusively for B2B marketers. Take a minute to explore the resources of our virtual village, including our featured articles and helpful industry links in advertising, plus those in marketing, public relations, IMC, and interactive. And be sure to stop by our bustling message board where the latest chat is in full swing.

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Featured Article:

Recession Spending: Ad Cutbacks Don’t Always Make Sense

Should your company advertise more or less during a recession? Sure, budgets are tight. But does slashing your ad budget end up costing you more in the long run? The author of this article takes the stance that a recession is the perfect opportunity for savvy B2B marketers to out-advertise the competition and increase market share. More…

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